What the heck is this?


This what a can of Diet Coke looks like these days. Why?

I understand that they change the design of the can with the season. Snowflakes at Christmas. Hearts for Valentine’s Day. Stars and stripes for July 4th. But what season or holiday can this agglomeration of formless  blobs possibly represent or honor?

Coca-Cola has lost me. I’m baffled by this bizarre design experience.

Do you have any idea? Concept? Thought ? Feeling, sense, premonition? I’m open to all suggestions and interested in what anybody thinks this design means.


One thought on “What the heck is this?

  1. Looks like Spring to me……..

    And the swirls remind me of bunny ears…….with the purple……leads me to Happy Easter.

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