Three cheers for Iris

My shopping cart this evening

 

Does advertising work?  Sure.  How much?  Hard to tell.  It was JC Penney, supposedly, who said he new that half his advertising was worthless, he just didn’t know which half.

Nonetheless, good businesses advertise, so I was happy to see the above display card on my shopping cart.  We need more players, and Iris is doing what she should to get them.

 

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One thought on “Three cheers for Iris

  1. It was Mr. Wannamacher of Wannamacher’s in Philadelphia who said it first. It is probably less relevant today with all the targeted media available to companies and products.

    Always enjoy your blog, even with errors 🙂

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